Management

Dear Parents,

Remember the first time you ever read to your son or daughter? Remember that sweet look of deep concentration on his little face, interrupted by quizzical comments and jubilant exclamations?

It may have been Einstein who said, "Imagination can take you anywhere," but it's you as a parent who can practically see your child's imagination taking off while you read to him. And if you're like me, it was hard to know who got the most out of story time - your child, as his pure, uncluttered mind absorbed all those wondrous tales, or you, as your somewhat jaded eyes saw the world anew through his innocent delight in all those exciting discoveries.

As your child's first - and most trusted - teacher, you have the power to instill in him a lifelong love of learning that will help him succeed first in school and ultimately, in life. His journey began with that first book you read to him, and with Hooked on Phonics, it continues through a step-by-step learning system designed to empower you to help your child develop the basic skills needed to master this constantly changing world of ours. A cherished classic that continually wins awards like Learning magazine's Teachers' Choice Award for the Family and the National Parenting Seal of Approval, Hooked on Phonics is the first and foremost trusted name in teaching children to read, rated #1 by parents and teachers alike. And research has proven time and again that reading is the single most basic of all the skills needed to succeed in every walk of life.

Possibly the best part is that Hooked on Phonics celebrates the enduring bond between parent and child by enabling you to take this journey with your child. Nine out of ten parents say that our Learn to Read series has improved their child's overall school performance. Based on intuitive, or chronological, progression, each phase of Hooked on Phonics builds upon the prior one at your child's own speed. While he achieves literacy in both print and digital space, you share - indeed, you inspire - every step of his magical, memorable journey.

I hope that in the coming year, you and your child will use Hooked on Phonics to create memories that will last a lifetime as you explore new worlds together through the magic of reading.